‘Re’- Maximizing Life Time Value of Website Visitor
For most online retail models ‘Re-’ is the key to profitability: Re-Visits, Re-Orders and minimal
Rejections and Returns.
If your customers consume the product you sell daily or regularly ,‘Re-’ is...
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‘Re’- Maximizing Life Time Value of Website Visitor
For most online retail models ‘Re-’ is the key to profitability: Re-Visits, Re-Orders and minimal
Rejections and Returns.
If your customers consume the product you sell daily or regularly ,‘Re-’ is
the key.
Food, Pharmaceuticals, Nutraceuticals, Subscriptions are some businesses that depend on Revisits
and Reorders for profitability.
More often than not the Cost to Acquire a new customer is more
than the profit from first sale/ subscription in such businesses.
In this post I have discussed strategies to Maximize the Life Time Value of a customer.
The
strategy would work across industries however, would need customization and tuning.
Plan and Budget the campaign:
It all starts with the Plan and Budget.
If you are targeting repeat orders from your customers plan
a year round campaign and not a one time offer.
For example, if you are selling Health
Supplements you have to acquire new customers and get repeat o
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