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1.[1-17]Service Quality Assessment in Insurance Sector A Comparative Study between Indian and Chinese Customers
17 Seiten
Veröffentlicht von
Decker Alexander
Research Journal of Finance and Accounting www.
iiste.
org
ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online)
Vol 2, No 5, 2011
1 | P a g e
www.
iiste.
org
Service Quality Assessment in Insurance Sector: A Comparative
Study between Indian...
[Mehr]
Research Journal of Finance and Accounting www.
iiste.
org
ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online)
Vol 2, No 5, 2011
1 | P a g e
www.
iiste.
org
Service Quality Assessment in Insurance Sector: A Comparative
Study between Indian and Chinese Customers
Ravi Kant Sharma (Corresponding author)
Raj Kumar Goel Engineering College, Ghaziabad
Uttar Pradesh, India
ravikantgzb@gmail.
com
M.
R.
Bansal
Institute of Business Management
B.
R.
Ambedkar University, Agra
Abstract
Globalisation and open market system have created the complex competitive environment not
only for the manufacturing sector but also for the service sector.
Recent developments in
global economy have led the service companies especially the insurance companies to plan
and execute their strategies towards increasing customer satisfaction and loyalty through
improved service quality.
The present study focuses on developing a valid and reliable
instrument to measure customer perceived service quality and comparing these b
[Weniger]
Schlagworte
chinese,
companies,
countries,
customer,
customers,
efficient,
future,
iiste,
indian,
insurance,
international,
issn,
quality,
sector,
service,
services,
study
![4.[39-47]CONSUMERISM A PILLAR OF SOCIAL WELFARE INDIAN PERSPECTIVE](http://i3.calameoassets.com/111207175601-2df797ff7a5c39a7c59f4773180cafef/p1.jpg)
