Niche Identification for Apartment &
Multifamily Properties
http://karenhanover.
com/
In business, fortunes have been made by locating a niche
demand for a product or service and filling that niche.
Zappos began by selling shoes on the Web.
Shoe sto...
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Niche Identification for Apartment &
Multifamily Properties
http://karenhanover.
com/
In business, fortunes have been made by locating a niche
demand for a product or service and filling that niche.
Zappos began by selling shoes on the Web.
Shoe sto
everywhere, but Zappos concentrated on broad selection of
size, style and brand with fast delivery and liberal return
policies.
Now, this Web store has grown into other products,
including clothing lines.
But, the key is that a niche was
identified, and Zappos attacked that niche with
res are
marketing
specific to the demand.
Apartment & Multifamily properties, though a bit different in
the nature of the product, can fill a local rental demand niche.
There are a number of characteristics of a market or property
that create niches, and they can be very different by market
and local economy.
The first task is more global in nature,
but still important; why people rent apartments.
This isn t
niche identification, but it can guide the a
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