ekrk dks ijke kZ nsa
N% eghus dh vk;q rd
w jkr ;k fnu dks tc Hkh cPpk pkgs mls Lruiku djk;sa & 24 ?kaVksa esa de ls de 8 ckj
w dksbZ vU; vkgkj ;k rjy inkFkZ u nsa & ;gka rd fd ikuh Hkh ugha
;kn j[ksa%
w cPps ds chekj gksus ij Hkh Lruiku tkjh j[ksa
6 eghus ls 12 eghus rd
w tc Hkh cPpk pkgs Lruiku djk;sa
w ,d ckj esa ,d dVksjh* Hkj dj...
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ekrk dks ijke kZ nsa N% eghus dh vk;q rd w jkr ;k fnu dks tc Hkh cPpk pkgs mls Lruiku djk;sa & 24 ?kaVksa esa de ls de 8 ckj w dksbZ vU; vkgkj ;k rjy inkFkZ u nsa & ;gka rd fd ikuh Hkh ugha ;kn j[ksa% w cPps ds chekj gksus ij Hkh Lruiku tkjh j[ksa 6 eghus ls 12 eghus rd w tc Hkh cPpk pkgs Lruiku djk;sa w ,d ckj esa ,d dVksjh* Hkj dj fuEufyf[kr vkgkj nsa% • elyh jksVh@pkoy@czsM] fcfLdV ehBs vkSj fcuk ikuh feys nw/k ds lkFk ;k • elyh jksVh@pkoy] czsM] ?kh@rsy ;qDr xk<+h nky ds lkFk ;k rsy@?kh ds lkFk f[kpM+hA blesa idh gqbZ lfCt;ka Hkh feyk ldrs gSa ;k • nw/k esa cuh lsob;ka@nfy;k@gyqok@[khj ;k nw/k esa cuk nfy;k ;k • elys vkSj mcys@rys x;s vkyw • dsyk@fcfLdV@phdw@vke@iihrk Hkh fn;k tk ldrk gS * Lruiku djkus ij fnu esa rhu ckj Lruiku u djkus ij fnu esa ikap ckj ;kn j[ksa% w cPps dks viuh xksnh esa fcBk dj vius gkFkksa ls f[kyk;sa w vkgkj nsus ls igys lkcqu ls vius vkSj cPps ds gkFk /kks;sa 12 eghus ls nks o"kZ rd w tc Hkh cPpk pkgs Lruiku djk;sa w ifjokj ftl gka
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Marakkalle- an innovation in HIV/AIDS communication
Condom Promotion Campaign
Hindustan Latex Family Planning Promotion Trust, Kerala
________________________________________________________________________
A rational and contextual communication campaign that has
obviously made an impact in the society – that is what Kerala
Condom...
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Marakkalle- an innovation in HIV/AIDS communication Condom Promotion Campaign Hindustan Latex Family Planning Promotion Trust, Kerala ________________________________________________________________________ A rational and contextual communication campaign that has obviously made an impact in the society – that is what Kerala Condom Promotion Project’s ‘Marakalle! Condom Nallathinu’ (Don’t forget! Condom is for good) campaign is all about. ‘Marakkalle, ’a word frequently used by Malayalis in various contexts has been selected as the slogan as part of its communication strategy. This simple, no- frills language, attracts the audience easily. The message hits directly at the audience without infringing on the sensitivities and the slogan reminds people of condoms, the moment the word is used in any context or situation. Formulating Marakkalle! – The context KCPP felt the need to design such a communication strategy is to make the usage of condoms, a safe, sensible, socially acceptable
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vks-vkj-,l- ?kksy dh ek=k izR;sd iryh nLr ds ckn
vk;q
2 ekg ls 2 o"kZ rd 2 o"kZ ls 5 o"kZ rd
,d pkSFkkbZ ls vk/kk fxykl
vks-vkj-,l- izR;sd iryh nLr ds ckn
vk/kk fxykl ls ,d fxykl
vks-vkj-,l- izR;sd iryh nLr ds ckn
1 2
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NISHCHAY
The Ministry of Health and Family Welfare (MOHFW), GOI, through National Rural Health
Mission (NRHM) has introduced rapid home pregnancy test kits (Nishchay).
Taking a holistic
view of the concept, Nishchay is not a program for the promotion of the pregnancy test kit
alone, but is an entry point to RCH and family planning...
Mehr
NISHCHAY The Ministry of Health and Family Welfare (MOHFW), GOI, through National Rural Health Mission (NRHM) has introduced rapid home pregnancy test kits (Nishchay). Taking a holistic view of the concept, Nishchay is not a program for the promotion of the pregnancy test kit alone, but is an entry point to RCH and family planning services for women seeking quality and assured RCH and FP services. Key issues addressed by Nishchay are: i. Low percent of women starting ANC in first trimester due to late pregnancy detection ii. Contraceptive provisioning (IUD/Pill) not started after ruling out pregnancy iii. High unsafe abortions due to late detection of pregnancy Nishchay pregnancy test kits are made available free of cost to all women in rural areas through the ASHAs, thus reaching out to women, who would otherwise have to travel great distances to confirm a pregnancy. HLFPPT undertook a phased Nishchay launch in all the States and UTs of the country. The states have been classi
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1-vks-vkj-,l-vFkokrjyinkFkZfiykuktkjhj[ksa
ekadkslykgnsafdogcPpsdks?kjesamiyC/krjyinkFkZfiyk,A?kjesamiyC/kmi;ksxhvkSj
gkfudkjdrjyinkFkks±dhlwphuhpsnhxbZgS%
mi;ksxhgkfudkjd
1-ekadknw/k1-lkW¶VfMªad@cksryokysis;inkFkZA
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3-NkN3-dkWQh@Pkk;
4-uhacwikuh4-XywdksTk+
5-pkoydkekaM+...
Mehr
1-vks-vkj-,l-vFkokrjyinkFkZfiykuktkjhj[ksa ekadkslykgnsafdogcPpsdks?kjesamiyC/krjyinkFkZfiyk,A?kjesamiyC/kmi;ksxhvkSj gkfudkjdrjyinkFkks±dhlwphuhpsnhxbZgS% mi;ksxhgkfudkjd 1-ekadknw/k1-lkW¶VfMªad@cksryokysis;inkFkZA 2-vks-vkj-,l-2-QyksadkjlftlesaphuhÅijlsfeyk;kx;kgSA 3-NkN3-dkWQh@Pkk; 4-uhacwikuh4-XywdksTk+ 5-pkoydkekaM+ 6-nky;klCthdklwi@ikuh 7-rktsQyksadkjl¼fcukphuhMkys½ 8-lknkLoPNikuh ftucPpksadksfutZyhdj. kughagSmUgsaHkhvks-vkj-,l-fn;ktkldrkgSAvks-vkj-,l-dhek=kcPpsdh mezdsvuqlkjgjirysnLrdscknnhtkuhpkfg,A izR;sdirysnLrdscknvks-vkj-,l-dhek=k vk;q 2eghusrd2eghusls2o"kZ2o"kZlsvf/kd LruikudjkrsjgsavkSjLokLF;dsanz ystk,aA pkSFkkbZlsvk/kkfXkyklizR;sdirys nLrdsckn vk/kkls,dfXkyklizR;sd irysnLrdsckn ekadksvks-vkj-,l-cukukfl[kk,a]ole>k,afdcPpsdksvks-vkj-,l-dSlsfiykukgS% w diesalsFkksM+k&FkksM+k?kksyyxkrkjfiyk;saA w ;fncPpkmYVhdjrkgSrks10feuV#ddjiqu%FkksM+k&FkksM+kfiyk;saA w ;gHkhle>k,afdvks-vkj-,l-dcrdfiykukgS%tcrdcPpsdksnLrgksjgsgSa]rcrdA w ekadks?kjesabLrsekydsfy,2vks-vkj-,l-dsiSdsVnsa
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fT+kad dh [kqjkd cukus dh fof/k
bl di esa ek¡ dk
nw/k Mkysa] fdUrq Åij
rd u HkjsaA
di dks /khjs&/khjs fgyk,a
,oa xksyh dks vPNh rjg
?kqyus nsaA
lkQdi ysa vkSj
mlesa fT+kad dh
vk/kh xksyh MkysaA
bl ?kksy dks cPps
dks fiyk,aA
fT+kad dh [kqjkd dSls cuk,a ¼2 ekg ls 6 ekg ds cPpksa ds fy;s½
1 2
3 4
bl di esa lkQ
ikuh Mkysa] fdUrq
Åij...
Mehr
fT+kad dh [kqjkd cukus dh fof/k bl di esa ek¡ dk nw/k Mkysa] fdUrq Åij rd u HkjsaA di dks /khjs&/khjs fgyk,a ,oa xksyh dks vPNh rjg ?kqyus nsaA lkQdi ysa vkSj mlesa fT+kad dh vk/kh xksyh MkysaA bl ?kksy dks cPps dks fiyk,aA fT+kad dh [kqjkd dSls cuk,a ¼2 ekg ls 6 ekg ds cPpksa ds fy;s½ 1 2 3 4 bl di esa lkQ ikuh Mkysa] fdUrq Åij rd u HkjsaA lkQdi ysa vkSj mlesa fT+kad dh ,d xksyh j[ksaA fT+kad dh [kqjkd dSls cuk,a ¼6 ekg ls 5 o"kZ ds cPpksa ds fy;s½ 1 2 di dks /khjs&/khjs fgyk,a ,oa xksyh dks vPNh rjg ?kqyus nsaA bl ?kksy dks cPps dks fiyk,aA 3 4 ckY;koLFkk esa nLr izca/ku
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Sheesh Campaign
Hindustan Latex Family Planning Promotion Trust, Andhra Pradesh
Sheesh Campaign (Sheesh means Wow! or excellent in MSM
local language) is the communication campaign developed
under Nestam Project to impart Behavioral Change
Communications (BCC) to community members.
The campaign
would lead to increase attendance by...
Mehr
Sheesh Campaign Hindustan Latex Family Planning Promotion Trust, Andhra Pradesh Sheesh Campaign (Sheesh means Wow! or excellent in MSM local language) is the communication campaign developed under Nestam Project to impart Behavioral Change Communications (BCC) to community members. The campaign would lead to increase attendance by organizing strategic activities at DIC and hotspot level which would provide entertainment, stimulation, information and skills on, correct condoms and Lubricants use, inculcate health seeking behavior and also increase the service uptake. Broad objective of the MSM communication strategy are as follows: • Increased attendance to DIC, Clinics • Mobilize community • Imparting information • Creating bond between community members The KPs should see the benefit of participation –such as • Enjoyment of the experience • Take away recognition, claps, pleasant memories and small gifts • Increased self-esteem –higher chances of caring for their own health Hence the
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;fn cPps dks 14 fnu ls de le; ls nLr gSa o mlesa ^dqN futZyhdj.
k* ds fpUg gSa rks mldk mipkj pkj ?kaVs rd vkidh fuxjkuh esa gksuk pkfg,A
blds fy, eka vkSj cPps dks viuh fuxjkuh esa LokLF; dsUnz ;k vkaxuokM+h ;k cPps ds ?kj esa j[ksA cPps dh eka dks vks-vkj-,l- dk ?kksy cukuk fl[kk,a
vkSj 4 ?kaVs esa fdruk vks-vkj-,l- fiykuk gS]...
Mehr
;fn cPps dks 14 fnu ls de le; ls nLr gSa o mlesa ^dqN futZyhdj. k* ds fpUg gSa rks mldk mipkj pkj ?kaVs rd vkidh fuxjkuh esa gksuk pkfg,A blds fy, eka vkSj cPps dks viuh fuxjkuh esa LokLF; dsUnz ;k vkaxuokM+h ;k cPps ds ?kj esa j[ksA cPps dh eka dks vks-vkj-,l- dk ?kksy cukuk fl[kk,a vkSj 4 ?kaVs esa fdruk vks-vkj-,l- fiykuk gS] le>k,aA ;g lqfuf pr djsa fd eka cPps dks n kkZ;h xbZ rkfydk ds vuqlkj fu/kkZfjr ek=k esa ?kksy fiyk;sA vks-vkj-,l- 4 eghus rd 4&12 eghus rd 12 eghus ls 2 o"kZ rd 2 ls 5 o"kZ rd fxykl 2 3 5 7 mlesa 200 ls 400 fefy 400 ls 600 fefy 600 fefy ls 1 yhVj 1 yhVj ls 1-4 yhVj ,d fxykl ¾ 200 fefy w ;fn cPpk fn[kkbZ gqbZ ek=k esa vks-vkj-,l- nsus ds ckn vkSj ekaxrk gS rks vks-vkj-,l- vkSj nsaA w pkj ?kaVs rd vks-vkj-,l- fiykus ds ckn cPps esa futZyhdj. k dh fLFkfr dk fQj vkadyu djsaA w ;fn cPps esa futZyhdj. k ugha gS rks eka ls dgsa fd og vks-vkj-,l- ds lkFk gh ?kj esa miyC/k rjy inkFkZ fiykrh jgsA ¼budh lwph fiNys Hkkx ^Iyku ,* esa nh xbZ gSA½ w pkj ?kaVs ds ckn Hkh ;fn
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